One of the things we love about what we do is making shoes that are really personal and just what the customer wants. This is what real bespoke is - something bespoken between the customer and the artisan. Something collaborative which leads to a unique design each time
So the next pair of shoes is an example of that
The customer came to us with a pretty clear idea of what he wanted, a simple pair of black Oxfords but during our discussion it seemed that he also wanted to make them special and personal. This was not something he said directly but it was more oblique than that.
This is part of what we do during the initial consultation - listen. Because it is not always what a customer says. it is sometimes what they imply. Sometimes their ideas are not fully formed so we have to interpret what they say.
So it seemed he wanted customisation so we suggested a toe medallion with his initials which he really liked the sound of.
The next step was to design a few options and let him choose.
With monograms in a medallion we try to make it subtle so the the customer knows, but it is not always immediately obvious to other people
This is the option he chose.
The other thing we had to do was play with the size to get the proportions right.
And here is the finished shoe without the trees at this stage as he wanted them to wear to a wedding. We will make the trees once we get them back.
We added in a cranberry red lining for a touch of luxury.
We like how you get a glimpse of the red lining on the facings.
Then other thing we had to do was give the toes a high shine to stand out at the wedding and to make the medallion even more handsome.
So one thing we always say to people going into the trade is listen to the customer. It might seem obvious, but it really makes for a better product and a happier customer which is, after all, the aim of the game.
And that is it for this week. Until next time, happy shoemaking!